{"id":99152,"date":"2026-06-11T09:45:57","date_gmt":"2026-06-11T09:45:57","guid":{"rendered":"https:\/\/polteksci.ac.id\/blog\/?p=99152"},"modified":"2026-06-11T09:55:13","modified_gmt":"2026-06-11T09:55:13","slug":"pkm-ppem-perkuat-eksistensi-objek-wisata-cikuya-desa-belawa-cirebon","status":"publish","type":"post","link":"https:\/\/polteksci.ac.id\/blog\/pkm-ppem-perkuat-eksistensi-objek-wisata-cikuya-desa-belawa-cirebon\/","title":{"rendered":"PKM PPEM Perkuat Eksistensi Objek Wisata Cikuya Desa Belawa Melalui Pelatihan Branding Digital"},"content":{"rendered":"

Cirebon<\/strong> \u2013 Program Studi Pengelolaan Pemberdayaan Ekonomi Masyarakat (PPEM) Politeknik Siber Cerdika Internasional (Poltek SCI) melaksanakan kegiatan Pengabdian kepada Masyarakat (PKM) bertajuk \u201cPenguatan Eksistensi Objek Wisata Cikuya Desa Belawa Kabupaten Cirebon Melalui Pelatihan Branding Digital\u201d<\/strong>. Kegiatan ini ditujukan kepada para pengelola objek wisata Desa Belawa sebagai upaya meningkatkan daya saing destinasi wisata lokal melalui pemanfaatan teknologi digital.<\/p>\n

\"PKM
PKM PPEM Penguatan Eksistensi Objek Wisata Cikuya Desa Belawa Kabupaten Cirebon Melalui Pelatihan Branding Digital.<\/figcaption><\/figure>\n

Objek Wisata Cikuya yang dikenal sebagai habitat kura-kura langka memiliki potensi wisata yang besar untuk dikembangkan. Namun, di era digital saat ini, keberhasilan promosi destinasi wisata tidak hanya ditentukan oleh keunikan objek wisata, tetapi juga kemampuan pengelola dalam membangun identitas dan citra destinasi yang kuat di media digital.<\/p>\n

Melalui kegiatan PKM ini, tim dosen dan mahasiswa PPEM Poltek SCI memberikan berbagai pelatihan dan pendampingan kepada pengelola wisata Desa Belawa. Kegiatan diawali dengan sosialisasi mengenai pentingnya branding digital sebagai strategi dalam memperkenalkan destinasi wisata kepada masyarakat yang lebih luas.<\/p>\n

\"\"<\/p>\n

Selanjutnya, peserta mendapatkan pelatihan mengenai pembuatan identitas dan citra destinasi wisata yang menarik dan mudah dikenali. Materi yang diberikan meliputi penyusunan konsep branding, penguatan nilai unik destinasi, hingga strategi membangun kepercayaan wisatawan melalui media digital.<\/p>\n

Tidak hanya itu, peserta juga memperoleh pelatihan pembuatan konten promosi digital berupa foto, video, serta penulisan caption yang efektif untuk media sosial. Pelatihan ini bertujuan agar pengelola wisata mampu menghasilkan konten yang menarik dan sesuai dengan kebutuhan promosi di era digital.<\/p>\n

Sebagai bentuk tindak lanjut, tim PKM turut melakukan pendampingan dalam pengelolaan media sosial dan platform digital wisata. Para peserta dibimbing untuk mengoptimalkan berbagai kanal digital sebagai sarana promosi yang mampu menjangkau calon wisatawan secara lebih luas. Selain itu, dilakukan pula penyusunan strategi promosi digital yang dapat diterapkan secara berkelanjutan guna meningkatkan eksistensi dan daya tarik Objek Wisata Cikuya.<\/p>\n

Ketua tim PKM menyampaikan bahwa kegiatan ini merupakan salah satu bentuk kontribusi perguruan tinggi dalam mendukung pengembangan potensi wisata daerah melalui pemberdayaan masyarakat dan transformasi digital.<\/p>\n

\u201cMelalui pelatihan branding digital ini, kami berharap pengelola wisata Desa Belawa memiliki kemampuan yang lebih baik dalam mempromosikan potensi wisata yang dimiliki sehingga dapat dikenal lebih luas oleh masyarakat,\u201d ujarnya.<\/p>\n

Melalui program ini diharapkan terbentuk identitas dan citra Objek Wisata Cikuya Desa Belawa yang lebih kuat, menarik, dan mudah dikenali oleh masyarakat luas. Selain itu, kemampuan pengelola wisata dalam memanfaatkan media digital sebagai sarana promosi juga diharapkan semakin meningkat.<\/p>\n

Dampak lainnya adalah bertambahnya jangkauan informasi mengenai objek wisata Desa Belawa kepada calon wisatawan di tingkat regional maupun nasional. Dengan meningkatnya eksposur digital, diharapkan minat kunjungan wisatawan juga meningkat sehingga mampu memberikan dampak positif terhadap aktivitas ekonomi masyarakat sekitar.<\/p>\n

Kegiatan PKM ini menjadi bukti nyata komitmen Politeknik Siber Cerdika Internasional dalam mendukung pengembangan masyarakat melalui penerapan ilmu pengetahuan dan teknologi yang bermanfaat serta berkelanjutan.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cirebon \u2013 Program Studi Pengelolaan Pemberdayaan Ekonomi Masyarakat (PPEM) Politeknik Siber Cerdika Internasional (Poltek SCI) melaksanakan kegiatan Pengabdian kepada Masyarakat (PKM) bertajuk \u201cPenguatan Eksistensi Objek Wisata Cikuya Desa Belawa Kabupaten Cirebon Melalui Pelatihan Branding Digital\u201d. Kegiatan ini ditujukan kepada para pengelola objek wisata Desa Belawa sebagai upaya meningkatkan daya saing destinasi wisata lokal melalui pemanfaatan […]<\/p>\n","protected":false},"author":1,"featured_media":99161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","override":[{"template":"7","parallax":"1","layout":"no-sidebar-narrow","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"float","share_float_style":"share-normal","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"1","show_inline_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"_joinchat":[],"footnotes":""},"categories":[21],"tags":[2114],"class_list":["post-99152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-university","tag-pkm-ppem-perkuat-eksistensi-objek-wisata-cikuya-desa-belawa"],"yoast_head":"\nPKM PPEM Perkuat Eksistensi Objek Wisata Cikuya Desa Belawa Melalui Pelatihan Branding Digital - 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