{"id":98832,"date":"2025-12-24T06:49:45","date_gmt":"2025-12-24T06:49:45","guid":{"rendered":"https:\/\/polteksci.ac.id\/blog\/?p=98832"},"modified":"2025-12-24T06:49:45","modified_gmt":"2025-12-24T06:49:45","slug":"mahasiswa-poltek-sci-dorong-umkm-nana-cookies-bantu-branding-dan-digitalisasi-di-nanggela","status":"publish","type":"post","link":"https:\/\/polteksci.ac.id\/blog\/mahasiswa-poltek-sci-dorong-umkm-nana-cookies-bantu-branding-dan-digitalisasi-di-nanggela\/","title":{"rendered":"Mahasiswa Poltek SCI Dorong UMKM Nana Cookies Bantu Branding dan Digitalisasi di Nanggela"},"content":{"rendered":"

Mahasiswa Politeknik Siber Cerdika Internasional (Poltek SCI) melaksanakan kegiatan Pengabdian kepada Masyarakat<\/strong> melalui program PRISMA<\/strong> dengan mendampingi salah satu pelaku UMKM lokal, Nana Cookies<\/strong>, yang berlokasi di Desa Nanggela, Kecamatan Mandirancan<\/strong>.<\/p>\n

Nana Cookies merupakan usaha kuliner rumahan yang telah cukup dikenal oleh masyarakat sekitar karena cita rasa produknya. Namun, meskipun telah memiliki pelanggan tetap, UMKM ini masih menghadapi kendala dalam hal branding dan pemanfaatan teknologi digital<\/strong> untuk pengembangan usaha.<\/p>\n

Melalui program PRISMA, mahasiswa Poltek SCI terjun langsung ke lapangan untuk memberikan pendampingan secara nyata. Kegiatan yang dilakukan meliputi perancangan branding usaha<\/strong>, pembuatan aplikasi sederhana sebagai media pendukung bisnis<\/strong>, serta keterlibatan langsung dalam proses produksi kue<\/strong> bersama pemilik usaha.<\/p>\n

\"\"<\/p>\n

Pendampingan branding dilakukan dengan membantu menentukan identitas usaha yang lebih menarik dan konsisten, mulai dari konsep visual hingga strategi pengenalan produk. Selain itu, mahasiswa juga mengembangkan aplikasi yang bertujuan untuk membantu pengelolaan usaha dan memperluas jangkauan pemasaran Nana Cookies.<\/p>\n

Tidak hanya fokus pada aspek digital, mahasiswa juga ikut terlibat langsung dalam proses pembuatan produk, sehingga dapat memahami alur produksi UMKM secara menyeluruh. Hal ini menjadi pengalaman berharga bagi mahasiswa untuk mengaplikasikan ilmu yang diperoleh di bangku kuliah ke dalam situasi nyata di masyarakat.<\/p>\n

Melalui kegiatan PRISMA ini, diharapkan UMKM Nana Cookies dapat meningkatkan daya saing<\/strong>, memiliki identitas branding yang lebih kuat<\/strong>, serta siap berkembang mengikuti kemajuan teknologi. Di sisi lain, kegiatan ini juga menjadi wujud nyata komitmen Poltek SCI dalam mendukung pemberdayaan UMKM dan pengembangan masyarakat.<\/p>\n

Program PRISMA Poltek SCI tidak hanya menjadi sarana pengabdian, tetapi juga pembelajaran kontekstual bagi mahasiswa agar mampu menjadi lulusan yang adaptif, solutif, dan berkontribusi langsung bagi masyarakat.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Mahasiswa Politeknik Siber Cerdika Internasional (Poltek SCI) melaksanakan kegiatan Pengabdian kepada Masyarakat melalui program PRISMA dengan mendampingi salah satu pelaku UMKM lokal, Nana Cookies, yang berlokasi di Desa Nanggela, Kecamatan Mandirancan. Nana Cookies merupakan usaha kuliner rumahan yang telah cukup dikenal oleh masyarakat sekitar karena cita rasa produknya. Namun, meskipun telah memiliki pelanggan tetap, UMKM […]<\/p>\n","protected":false},"author":35,"featured_media":98835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","override":[{"template":"7","parallax":"1","layout":"no-sidebar-narrow","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"float","share_float_style":"share-normal","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"1","show_inline_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"_joinchat":[],"footnotes":""},"categories":[21],"tags":[2046],"class_list":["post-98832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-university","tag-mahasiswa-poltek-sci-dorong-umkm-nana-cookies-bantu-branding-dan-digitalisasi-di-nanggela"],"yoast_head":"\nMahasiswa Poltek SCI Dorong UMKM Nana Cookies Bantu Branding dan Digitalisasi di Nanggela - 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