{"id":98555,"date":"2025-10-10T06:44:03","date_gmt":"2025-10-10T06:44:03","guid":{"rendered":"https:\/\/polteksci.ac.id\/blog\/?p=98555"},"modified":"2025-10-10T09:47:42","modified_gmt":"2025-10-10T09:47:42","slug":"poltek-sci-dorong-brand-awareness-tenun-gadod-melalui-pelatihan-branding-dan-media-sosial-di-desa-nunuk-baru","status":"publish","type":"post","link":"https:\/\/polteksci.ac.id\/blog\/poltek-sci-dorong-brand-awareness-tenun-gadod-melalui-pelatihan-branding-dan-media-sosial-di-desa-nunuk-baru\/","title":{"rendered":"Poltek SCI Dorong Brand Awareness Tenun Gadod melalui Pelatihan Branding dan Media Sosial di Desa Nunuk Baru"},"content":{"rendered":"

Cirebon, 8 Oktober 2025<\/strong> \u2014 Politeknik Siber Cerdika Internasional (Poltek SCI) kembali menunjukkan komitmennya dalam pengembangan potensi desa melalui kegiatan Pelatihan Branding dan Konten Media Sosial<\/em> untuk meningkatkan Brand Awareness Tenun Gadod<\/strong>, produk unggulan dari Desa Nunuk Baru, Kecamatan Majalengka, Kabupaten Majalengka.<\/p>\n

Kegiatan ini menjadi bagian dari implementasi Tridharma Perguruan Tinggi, khususnya dalam bidang pengabdian kepada masyarakat<\/strong> yang memadukan unsur teknologi, bisnis digital, dan pemberdayaan masyarakat lokal.<\/p>\n

\"\"<\/p>\n

Pelatihan tersebut didampingi langsung oleh Dosen Program Studi Bisnis Digital, Khoirul Umam, S.E., M.M.<\/strong>, bersama tiga mahasiswa semester 5 yaitu Muhamad Opan Fadillah, Tantra Agun Wiguna, dan Muhamad Najmu Tsaqib<\/strong>.<\/p>\n

Pelatihan Branding dan Aktivasi Media Sosial untuk Produk Lokal<\/strong><\/h3>\n

Dalam kegiatan ini, tim Poltek SCI memberikan pelatihan komprehensif terkait:<\/p>\n

    \n
  • Strategi branding<\/em> agar produk Tenun Gadod memiliki identitas yang kuat dan mudah dikenali pasar,<\/li>\n
  • Teknik pembuatan konten digital yang menarik dan informatif,<\/li>\n
  • Pemanfaatan media sosial seperti Instagram, TikTok, dan Facebook untuk memperluas jangkauan audiens,<\/li>\n
  • serta pengenalan konsep digital storytelling<\/strong> untuk mengangkat nilai budaya lokal.<\/li>\n<\/ul>\n

    Dosen pendamping Khoirul Umam menyampaikan bahwa pelatihan ini bertujuan untuk memperkenalkan cara berpikir strategis dalam membangun merek lokal yang berkelanjutan.<\/p>\n

    \u201cPemuda desa memiliki potensi besar dalam menggerakkan ekonomi lokal. Melalui media sosial, mereka bisa menjangkau pasar yang lebih luas tanpa meninggalkan akar budaya daerah,\u201d<\/em> ujarnya.<\/p><\/blockquote>\n

    \"\"<\/h3>\n

    Peran Aktif Mahasiswa dalam Pemberdayaan Digital<\/strong><\/h3>\n

    Ketiga mahasiswa Bisnis Digital Poltek SCI juga berperan aktif dalam memberikan praktik langsung kepada para peserta, mulai dari desain konten, pengelolaan akun bisnis, hingga analisis interaksi di media sosial.<\/p>\n

    Muhamad Opan Fadillah, salah satu mahasiswa peserta kegiatan, mengatakan:<\/p>\n

    \u201cKami belajar banyak dari masyarakat, sekaligus berbagi ilmu tentang bagaimana memanfaatkan platform digital secara efektif. Tenun Gadod punya potensi besar untuk dikenal hingga ke tingkat nasional.\u201d<\/em><\/p><\/blockquote>\n

    Pendekatan yang digunakan oleh tim Poltek SCI berfokus pada konsep kolaboratif edukatif<\/strong>, di mana masyarakat diajak langsung berlatih membuat konten, memahami algoritma media sosial, dan menyusun strategi publikasi jangka panjang.<\/p>\n

    Sinergi Akademik dan Pemberdayaan Lokal<\/strong><\/h3>\n

    Kegiatan ini juga menjadi wujud nyata kolaborasi antara dunia akademik dengan masyarakat desa dalam mendorong transformasi digital UMKM lokal. Dengan adanya pendampingan berkelanjutan, diharapkan produk Tenun Gadod dapat memiliki nilai tambah dan memperluas pasar melalui jalur digital.<\/p>\n

    Poltek SCI terus berkomitmen untuk menghadirkan kegiatan pengabdian masyarakat yang relevan dengan kebutuhan era digital, khususnya dalam bidang ekonomi kreatif dan pemberdayaan berbasis teknologi.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Cirebon, 8 Oktober 2025 \u2014 Politeknik Siber Cerdika Internasional (Poltek SCI) kembali menunjukkan komitmennya dalam pengembangan potensi desa melalui kegiatan Pelatihan Branding dan Konten Media Sosial untuk meningkatkan Brand Awareness Tenun Gadod, produk unggulan dari Desa Nunuk Baru, Kecamatan Majalengka, Kabupaten Majalengka. Kegiatan ini menjadi bagian dari implementasi Tridharma Perguruan Tinggi, khususnya dalam bidang pengabdian […]<\/p>\n","protected":false},"author":35,"featured_media":98556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"7","single_blog_custom":"","parallax":"1","fullscreen":"0","layout":"no-sidebar-narrow","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"float","share_float_style":"share-normal","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"_joinchat":[],"footnotes":""},"categories":[388,21],"tags":[2002],"class_list":["post-98555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-university","tag-poltek-sci-dorong-brand-awareness-tenun-gadod-melalui-pelatihan-branding"],"yoast_head":"\nPoltek SCI Dorong Brand Awareness Tenun Gadod melalui Pelatihan Branding dan Media Sosial di Desa Nunuk Baru - 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