{"id":98351,"date":"2025-09-15T14:35:22","date_gmt":"2025-09-15T14:35:22","guid":{"rendered":"https:\/\/polteksci.ac.id\/blog\/?p=98351"},"modified":"2025-09-15T14:35:22","modified_gmt":"2025-09-15T14:35:22","slug":"dosen-poltek-sci-m-khoirul-umam-terbitkan-buku-fundamental-strategy-digital-marketing-dengan-isbn-resmi","status":"publish","type":"post","link":"https:\/\/polteksci.ac.id\/blog\/dosen-poltek-sci-m-khoirul-umam-terbitkan-buku-fundamental-strategy-digital-marketing-dengan-isbn-resmi\/","title":{"rendered":"Dosen Poltek SCI M. Khoirul Umam, M.M., Terbitkan Buku \u201cFundamental & Strategy Digital Marketing\u201d dengan ISBN Resmi"},"content":{"rendered":"

Cirebon 15 September 2025<\/strong>\u00a0\u2013 Salah satu dosen Politeknik Siber Cerdika Internasional (Poltek SCI)<\/strong>, M. Khoirul Umam, M.M.<\/strong>, kembali menunjukkan kontribusi akademiknya melalui penerbitan buku berjudul \u201cFundamental & Strategy Digital Marketing\u201d<\/em>. Buku ini resmi diterbitkan oleh Greenbook Publishing Indonesia<\/strong> dengan nomor ISBN 978-634-04-3113-1<\/strong> pada cetakan pertama tahun 2025<\/strong>.<\/p>\n

Isi Buku dan Relevansi<\/h3>\n

Buku ini hadir sebagai jawaban atas perkembangan pesat teknologi digital yang telah mengubah pola komunikasi, transaksi, hingga interaksi antara pelaku usaha dengan konsumen. Dalam karyanya, penulis membahas secara komprehensif mengenai:<\/p>\n

    \n
  • Konsep fundamental digital marketing<\/strong> dan evolusinya dari era tradisional hingga modern.<\/li>\n
  • Strategi pemasaran digital<\/strong>, termasuk peran media sosial, SEO, SEM, dan analisis data.<\/li>\n
  • Soft skill & hard skill<\/strong> yang diperlukan untuk berkarier di bidang digital marketing.<\/li>\n
  • Framework strategi digital<\/strong>, termasuk penerapan market research, customer journey, hingga digital touchpoint.<\/li>\n
  • Tren terbaru<\/strong> yang harus dipahami oleh praktisi maupun akademisi di era digital.<\/li>\n<\/ul>\n

    Buku ini diharapkan dapat menjadi referensi utama bagi mahasiswa, peneliti, pelaku usaha, maupun masyarakat umum yang ingin memperluas wawasan dan keterampilan di bidang pemasaran digital.<\/p>\n

    Apresiasi dari Kampus<\/h3>\n

    Direktur Poltek SCI memberikan apresiasi atas penerbitan buku ini.<\/p>\n

    \u201cPenerbitan buku ini merupakan bentuk nyata kontribusi dosen Poltek SCI dalam pengembangan ilmu pengetahuan, khususnya di bidang digital marketing. Semoga karya ini dapat menjadi sumber inspirasi dan pengetahuan yang bermanfaat bagi akademisi, praktisi, serta masyarakat luas,\u201d<\/em> ujarnya.<\/p><\/blockquote>\n

    Tentang Penulis<\/h3>\n

    M. Khoirul Umam, M.M.<\/strong> adalah dosen Poltek SCI yang aktif dalam bidang manajemen dan pemasaran. Selain mengajar, beliau juga aktif menulis, melakukan riset, dan memberikan kontribusi dalam pengembangan literatur akademik di Indonesia.<\/p>\n

    Tentang Poltek SCI<\/h3>\n

    Politeknik Siber Cerdika Internasional (Poltek SCI)<\/strong> berkomitmen untuk melahirkan generasi unggul yang berkompeten di bidang sains, manajemen, dan teknologi. Melalui kegiatan akademik dan publikasi ilmiah, Poltek SCI terus mendorong dosen dan mahasiswa untuk berprestasi serta memberikan kontribusi nyata bagi masyarakat.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Cirebon 15 September 2025\u00a0\u2013 Salah satu dosen Politeknik Siber Cerdika Internasional (Poltek SCI), M. Khoirul Umam, M.M., kembali menunjukkan kontribusi akademiknya melalui penerbitan buku berjudul \u201cFundamental & Strategy Digital Marketing\u201d. Buku ini resmi diterbitkan oleh Greenbook Publishing Indonesia dengan nomor ISBN 978-634-04-3113-1 pada cetakan pertama tahun 2025. Isi Buku dan Relevansi Buku ini hadir sebagai […]<\/p>\n","protected":false},"author":35,"featured_media":98354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"7","single_blog_custom":"","parallax":"1","fullscreen":"0","layout":"no-sidebar-narrow","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"float","share_float_style":"share-normal","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"_joinchat":[],"footnotes":""},"categories":[388,21],"tags":[1979],"class_list":["post-98351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-university","tag-dosen-poltek-sci-m-khoirul-umam"],"yoast_head":"\nDosen Poltek SCI M. 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