{"id":97903,"date":"2025-08-03T13:27:39","date_gmt":"2025-08-03T13:27:39","guid":{"rendered":"https:\/\/polteksci.ac.id\/blog\/?p=97903"},"modified":"2025-08-03T13:27:39","modified_gmt":"2025-08-03T13:27:39","slug":"mahasiswa-bisnis-digital-poltek-sci-kolaborasi-bareng-umkm-hijab-di-cfd-bima-cirebon","status":"publish","type":"post","link":"https:\/\/polteksci.ac.id\/blog\/mahasiswa-bisnis-digital-poltek-sci-kolaborasi-bareng-umkm-hijab-di-cfd-bima-cirebon\/","title":{"rendered":"Mahasiswa Bisnis Digital Poltek SCI Kolaborasi Bareng UMKM Hijab di CFD Bima Cirebon"},"content":{"rendered":"

Cirebon,<\/strong>\u00a0Mahasiswa Program Studi Bisnis Digital Politeknik Siber Cerdika Internasional (Poltek SCI) terus menunjukkan semangat kewirausahaan dan pemberdayaan UMKM. Dalam kegiatan yang berlangsung di Car Free Day (CFD) Bima Cirebon<\/strong> pada Minggu, mahasiswa Poltek SCI melalui brand internal mereka, Moeya Store<\/strong>, menjalin kolaborasi strategis dengan UMKM lokal Berkah Hijab Mama Tari<\/strong>.<\/p>\n

Kegiatan ini merupakan bagian dari mata kuliah kewirausahaan dan praktik branding digital, yang bertujuan untuk memperkuat keterampilan mahasiswa dalam membangun jejaring bisnis, sekaligus mendampingi pelaku UMKM lokal dalam promosi produk secara langsung kepada masyarakat.<\/p>\n

\"Mahasiswa
Mahasiswa Bisnis Digital Poltek SCI Kolaborasi Bareng UMKM<\/figcaption><\/figure>\n

Kolaborasi Lapangan Moeya Store x Berkah Hijab Mama Tari<\/h2>\n

Moeya Store merupakan proyek wirausaha mahasiswa yang didesain untuk mengasah kemampuan bisnis digital secara nyata. Dalam kolaborasi ini, mereka tidak hanya membantu promosi produk, tetapi juga turut memasarkan secara langsung hijab-hijab lokal milik Mama Tari melalui pendekatan humanis dan interaktif kepada pengunjung CFD.<\/p>\n

Di booth \u201cBerkah Hijab Mama Tari\u201d yang berlokasi strategis di area CFD Bima, mahasiswa mengenakan jas almamater khas Poltek SCI sambil membagikan produk hijab, menawarkan edukasi ringan seputar fashion muslimah, hingga menjelaskan pentingnya strategi kemasan dan narasi produk yang menarik di era digital.<\/p>\n

Aktivitas Langsung & Strategi Promosi<\/h2>\n

Dalam pelaksanaan kegiatan, mahasiswa tidak hanya bertugas sebagai tenaga penjual, tetapi juga menjadi brand representative<\/strong> yang memahami pentingnya komunikasi interpersonal, pendekatan soft selling<\/strong>, dan eksperimen langsung terhadap minat pasar<\/strong>.<\/p>\n

Beberapa strategi yang mereka jalankan di lapangan:<\/p>\n

    \n
  • Menyasar ibu-ibu muda, pengunjung rutin CFD, dan pelari pagi sebagai target konsumen potensial<\/li>\n
  • Membagikan contoh hijab sekaligus mengedukasi cara mix & match produk<\/li>\n
  • Melakukan sesi dokumentasi lapangan untuk diunggah di media sosial Moeya dan Berkah Hijab Mama Tari<\/li>\n
  • Menjalin obrolan santai dan menggali insight konsumen secara real-time<\/li>\n<\/ul>\n

    Testimoni Mahasiswa<\/h2>\n
      \n
    • Nabila, Koordinator Lapangan Moeya Store:<\/strong>
      \n\u201cKami belajar langsung bagaimana memahami karakter konsumen dan membangun pendekatan personal dalam promosi.\u201d<\/li>\n
    • Winda, Tim Media Sosial:<\/strong>
      \n\u201cKolaborasi ini jadi contoh bagaimana sinergi antara mahasiswa dan UMKM lokal bisa menciptakan nilai bersama.\u201d<\/li>\n
    • Alya, PIC Kolaborasi Produk:<\/strong>
      \n\u201cKami tidak sekadar menjual, tapi membangun pengalaman. Berkah Hijab Mama Tari juga terbantu dengan promosi real-time dan konten digital.\u201d<\/li>\n<\/ul>\n

      \"\"<\/p>\n

      Tujuan Edukatif dan Dampak Sosial<\/h2>\n

      Kegiatan ini merupakan praktik nyata dari metode Project-Based Learning<\/strong> yang menjadi ciri khas pembelajaran di Poltek SCI, khususnya dalam prodi Bisnis Digital. Melalui kegiatan ini, mahasiswa dilatih untuk:<\/p>\n

        \n
      • Menemukan solusi nyata atas tantangan pemasaran UMKM<\/li>\n
      • Mengaplikasikan strategi digital branding ke dalam aktivitas langsung<\/li>\n
      • Menjalin hubungan kemitraan dan komunikasi bisnis<\/li>\n<\/ul>\n

        Tidak hanya memberikan dampak edukatif bagi mahasiswa, kolaborasi ini juga dirasakan manfaatnya oleh pelaku UMKM. Dengan antusiasme masyarakat di CFD yang tinggi, kegiatan ini menjadi momentum strategis memperkenalkan produk lokal dengan pendekatan yang kekinian dan dekat dengan pasar.<\/p>\n

        Mahasiswa Bisnis Digital, UMKM Lokal, dan Aksi Nyata<\/h2>\n

        Melalui kegiatan ini, mahasiswa Poltek SCI membuktikan bahwa kampus bukan hanya tempat belajar teori, tetapi juga laboratorium nyata membangun solusi bisnis dan sosial. Kolaborasi seperti ini diharapkan dapat berlanjut secara berkala dan menyasar lebih banyak pelaku usaha kecil lainnya.<\/p>\n

        \u201cDigitalisasi UMKM bukan hal besar yang jauh, tapi bisa dimulai dari CFD, dari tangan mahasiswa, dari percakapan kecil yang punya dampak besar,\u201d \u2014 Tim Moeya Store.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

        Cirebon,\u00a0Mahasiswa Program Studi Bisnis Digital Politeknik Siber Cerdika Internasional (Poltek SCI) terus menunjukkan semangat kewirausahaan dan pemberdayaan UMKM. Dalam kegiatan yang berlangsung di Car Free Day (CFD) Bima Cirebon pada Minggu, mahasiswa Poltek SCI melalui brand internal mereka, Moeya Store, menjalin kolaborasi strategis dengan UMKM lokal Berkah Hijab Mama Tari. Kegiatan ini merupakan bagian dari […]<\/p>\n","protected":false},"author":35,"featured_media":97905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"7","single_blog_custom":"","parallax":"1","fullscreen":"0","layout":"no-sidebar-narrow","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"float","share_float_style":"share-normal","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"_joinchat":[],"footnotes":""},"categories":[21],"tags":[1894],"class_list":["post-97903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-university","tag-mahasiswa-bisnis-digital-poltek-sci-kolaborasi-bareng-umkm"],"yoast_head":"\nMahasiswa Bisnis Digital Poltek SCI Kolaborasi Bareng UMKM Hijab di CFD Bima Cirebon - 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